Kindex
Brand
Guidelines
Explore the standards & best practices the Kindex visual identity.
Get Started
Get Started
Purpose
Upholding the visual identity
The purpose of this guide is to help maintain Kindex’s visual identity throughout all brand materials and design. Use this guide as a standard for internal and external communications.
Usage
For those who represent the brand & use its assets
This guide explains how to use our logos, colours, typography, graphics, and images in a consistent way.
What’s included?
Logo downloads, colour codes, and styling tips.
Browse through the guide by scrolling or using the top menu to find the files and styles you need. If you can’t find what you’re looking for, get in touch:
hello@company.comPositioning
Kindex strengthens research to support child and youth advocacy centres across Canada.
Kindex generates evidence and mobilizes knowledge that informs policy, improves practice, and strengthens outcomes for children, youth and families who have experienced abuse and neglect.
Logo
Logo Variations
The Kindex logo can be used in either horizontal or stacked orientation, depending on what best suits the design.
It can also be used with or without the “Research and Knowledge Centre” subtext, depending on whether the additional context is necessary.
Download Logos & Assets
Logo Icon
The icon may be used as a stand-alone mark for Kindex. It would be best used as an accent, or a sign-off.
On external communications and designs, the full name Kindex should be visible or represented somewhere in relation to the logo icon.
Primary Logo Colours
The Kindex logo is intended to be used in either Full Colour (on light backgrounds) or Full Colour Reverse (on dark backgrounds) whenever possible. Using the full colour versions allows the branding to come through most effectively.
These colour guidelines apply to all versions of the logo—horizontal or stacked, with or without subtext, and icon.
Download Logos & AssetsFull Colour
Full Colour Reverse
Secondary Logo Colours
The Kindex logo can be used in One-Colour or Reverse when there is a need for higher contrast or for fewer colours to be used, such as a busy background or specific printing needs. The Black logo can also be used if not printing in colour.
These colour guidelines apply to all versions of the logo—horizontal or stacked, with or without subtext, and icon.
Download Logos & Assets
One Colour
Reverse
Black
Outline Logo
This version of the logo should only be used for specific printing requirements, when only one colour of ink can be used.
These colour guidelines apply to all versions of the logo—horizontal or stacked, with or without subtext, and icon.
Download Logos & Assets
One Colour Outline
Reverse Outline
Clear Space
It’s important to keep a certain amount of “clear space” around your logo when placing it on brand materials, advertising, or any visual graphics.
Clear space helps present the logo and maintain good visibility when placed with other logos, marks, or graphics. The height of the letter “x” is the benchmark for spacing (marked with an “x”). The space around the logo should be this size at a minimum.
This guideline applies to all versions of the logo.
Colours
Navy
Hex: #25515F
RGB: 38, 81, 95
CMYK: 87, 57, 47, 29
Orange
Hex: #E57B35
RGB: 229, 122, 53
CMYK: 7, 63, 90, 0
Yellow
Hex: #F4BA19
RGB: 243, 186, 26
CMYK: 4, 27, 100, 0
Teal
Hex: #46BFB0
RGB: 71, 191, 176
CMYK: 66, 0, 38, 0
Blue
Hex: #BAE5F2
RGB: 187, 229, 241
CMYK: 25, 0, 3, 0
Linen
Hex: #F8F3EB
RGB: 248, 243, 235
CMYK: 2, 3, 6, 0
Typography
Headings
Early Sans
Early Sans is used for headings. It’s typically used in Bold weight for headings, but can also be used in Regular weight.
Our license is for use on the web. Individual installations of this typeface can be purchased, or the typeface can be used through an Adobe Fonts subscription.
Purchase License Adobe DownloadAa
Aa
Bb
Cc
Dc
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1 2 3 4 5 6 7 8 9 0
Body / Alternate
Figtree
Figtree is primarily used for body text. It’s typically used in Regular weight, but can also be used in Bold for emphasis.
This typeface can also be used as an alternate for headings if Early Sans is not available—it’s free to download on Google Fonts.
Google DownloadAa
Aa
Bb
Cc
Dc
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1 2 3 4 5 6 7 8 9 0
Alternate
Arial
If neither Early Sans or Figtree are available, Arial can be used for both headings and body text. This typeface is available by default on most computers.
Aa
Aa
Bb
Cc
Dc
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
1 2 3 4 5 6 7 8 9 0
Typography Styling
Typography plays a large role in establishing visual language. It helps set the tone of communication and aids in providing clarity, style, and character.
For a consistent style, follow these styling suggestions.
Main headings or large display text should be set in Early Sans and be larger or most prominent compared to accompanying text. Line height or leading should be approx. 112-130% depending on size (larger percentage, as the heading size gets smaller).
Body copy or paragraphs should be set in Figtree Regular. It should have approx. 180% line height (leading) for easy reading.
About Kindex
Kindex strengthens research to support child and youth advocacy centres across Canada.
Kindex generates evidence and mobilizes knowledge that informs policy, improves practice, and strengthens outcomes for children, youth and families who have experienced abuse and neglect.
Brand Assets
Shapes
The curved rectangle shape can be used to accompany photos or as graphic assets in designs. They can be used either outlined or filled in, and in any of the brand colours.
Download Logos & Assets
Templates
The Kindex branded Presentation Template and Report Template can be used to create on brand documents.
Download Templates
